Privacy Policy
Last Updated: June 30, 2025
Effective Date: June 30, 2025
App: Plant Identifier
Company: Marberx Technologies Pvt Ltd
Marberx Technologies Pvt Ltd ("Company", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains our practices regarding the Plant Identifier mobile application and related services ("Application" or "Services").
Your Privacy Matters: By using Plant Identifier, you consent to our data practices as described herein.
Section 1: Data Collection Practices
1.1 Device-Based Information
- Device IDs, advertising ID, hardware specs
- OS version, app version, model
- IP address, carrier info
- Install source, timestamp, update history
1.2 Plant Identification Data
- Photos submitted for identification
- EXIF metadata
- Location (if enabled)
- AI results & confidence scores
- User feedback
1.3 Usage Analytics
| Category | Data | Purpose |
|---|
| App Interactions | Screen views, taps | UX optimization |
| Sessions | Launch times, crashes | Performance monitoring |
| Search | Queries, bookmarks | Personalization |
| Care | Reminders, logs | Functionality |
1.4 Premium Subscription Info
- Status & tier
- Transaction IDs
- Renewal/cancellation events
- Cloud backup prefs
Section 2: Data Processing and Usage
- Plant identification via AI
- Maintain care schedules
- Sync across devices for premium
- Personalized care tips
AI Training: Submitted photos may be kept indefinitely to train/improve our models.
Section 3: Data Sharing
- Analytics: Firebase, Adjust, Sensors
- Cloud: AWS, Google Cloud, CDNs
- Legal: comply with law or protect rights/safety
Section 4: Security & Retention
- TLS 1.3 encryption, AES-256 storage
- MFA access control
- Quarterly audits
- Images: kept indefinitely (for AI)
- Device data: life of account
- Analytics: 3 years
- Crash logs: 1 year
- Premium: 2 years post-cancel
Section 5: User Rights
- Request/export your data
- Delete records via app
- Request full deletion via support
- Opt-out of some collection in settings
Note: Images used for AI cannot be removed, but metadata is stripped.
Section 6: Special Considerations
- Not for children under 13
- Data may be processed in US/EU/APAC with safeguards
- Free users: data stays on device; Premium can restore via cloud
Section 7: Policy Updates
- We may update this policy
- Notify via in-app or email
- Continued use = acceptance
Section 8: Contact
Email: plantcare@marberx.com